Panel discussion on Design-Led Innovation

Sitting from L to R: Sashank, 

Sandeep, Greg, Rachel and Steve

TiE Silicon Valley organized a panel discussion on "Design-Led Innovation: Key to building successful Products" on Tuesday, July 23rd. The topic was clearly of interest - as there were 100+ people in attendance.

The panel was moderated by Sashank Deshpande, Co-Founder of Clarice Technologies. Being a graduate of the premier National Institute for Design, Sashank was most certainly qualified to lead this august panel. Sashank offered some brief opening remarks that laid the foundation for the discussion:

• Designs that bring meaning to our lives
• The importance of talking to users
• How do you measure the impact of UX (User Experience)

Sashank went on provide a historical perspective of Usability and Human Computer Interface (HCI) - right from the first compute systems in the 1950s. The initial focus was on B2B systems and the evolution of the Design aspects moved from Usability -> HCI -> Interaction Design -> User Centered Design. As the world started shifting attention to B2C transactions, the center of gravity for Design moved from Visual Design (What is your first impression) to UX or User Experience (is the product triggering the right emotions).

Sashank offered a theory on how product design affects us intrinsically. He used the following diagram to explain his point.

Greg Petroff, GM for User Experience at GE spoke next. He encouraged everyone to make products that are meaningful for everyday people. "Always look at the bigger picture," he said.

Rachel Powers, Senior Director of UX at Oracle spoke about the importance of having engineers go out and talk to people that they are building products for. It could completely change the perspective of what they create.

Steve Portigal of Portigal Consulting, who has written a book on  "Uncovering Compelling Insights by Interviewing Users", talked about the importance of talking to users. This leads to mindset changes and allows you to discover and act on new insights about your customers and yourself.

Sandeep Datar, Senior Director of Design, Yahoo provided a Metrics perspective to Design. 

Sandeep mentioned the ASERT framework to measure the impact of design:

• Acquire / Onboard users (sign them in with a single click)
• Surprise / Wow / Amuse / Intrigue (you get one opportunity)
• Engage and Retain
• Revenue (convert the user from free to paid)
• Task simplification - through out the product

The panel was very informative and offered some deep insights from folks who have spent 20+ years in the business. There was 100+ person years of User Design experience amongst the speakers. I felt that having a startup CEO on the panel would have helped invigorate the perspective.  I am sure Tony Fadell or Jonathan Ive would have had a completely different view point. I believe that products should be centered on design. While the panelists were talking about how UX has "turned the corner" and is now an integral part of every product team, Aaron Patzer may have said product teams should build the designs created by the UX team!

At one point, Greg Petroff said, "Jeffrey Immelt does not know me by name. He knows of me as the UX guy". I think that is a problem. Steve Jobs (and I am sure Tim Cook now), on the other hand, would talk to his UX guy every day. Companies like Apple, Nest, Mint and several others have proven that design-centered development can win. 

I am not a designer, but I think designers should be forced to better communicate their thoughts to other team members. They should think more about the problem, rather than opting for the first thing that pops to their mind. This is harder to "enforce" in a Facebook "Like" button world, but it leads to better communication and therefore better products.

A Sad Day ...

A hero, an entertainer, a visionary inventor, an inveterate entrepreneur, a champion, a mahatma of technology breathed his last today. Steve Jobs single handedly defined global digital culture. He had an impact not just how engineers consume technology, but how our grandmothers interact with technology. He achieved the Holy Grail of bridging the gap between entertainers and consumers - just when it seemed that the entertainment industry was preparing for war over Digital Rights Management.

Thank You, Steve Jobs for everything that you have done. I join the billions around the world saluting you.

One more thing .... we will sorely miss you ...

HP's TouchPad - a bomb

Business Insider is officially calling HP's TouchPad a bomb. I am surprised that it took them 6+ weeks to call it! The TouchPad opened to weak reviews. HP tried desperately to compete on price. None of it worked. RIP TouchPad.

HP has tried its hand in consumer electronics multiple times and failed. Who remembers HP foray into handhelds with Jornada and iPAQ? HP even tried their hand in HP TV and HP Camera.

Most markets have three dominant players:

• Hertz, Avis, National
• American, United, Delta
• Nike, Adidas, Reebok
• CBS, NBC, ABC
• etc.

There are other players in each market, but usually three of them dominate and control 80-90% of the market.

Only Google seems to have cracked the nut when it comes to competing with Apple. They have taken a different approach - by licensing Android (although, it will be interesting to see how this plays out following Google's acquisition of Motorola). WebOS, RIM and Microsoft attempted to become the third player in the mobile race. With WebOS dying and RIM losing ground, Microsoft (and its Nokia alliance) has a great opportunity to become the third player here.

Winning this is significant because there is a lot at stake. It is expected that the number of connected mobile devices will exceed 15 billion by 2015! Come on, Ballmer, time to break out of your stupor and bring your passion to the mobile market.

An Open Letter to Steve Jobs

The world heard your tirade against RIM and Android on Monday. I understand that you are nervous over the fact that Android Sales have overtaken iPhone. As any good sales person would, you injected some FUD to deflect the positive press that Android has been receiving.

But it is just that - Fear, Uncertainty and Doubt. Usually, this is a sign of weakness - conceding to the enemy and "retaliating" with FUD. Fundamentally, your rant can be distilled to two issues:

1. Fragmentation of Android resulting in developers spending more time testing than adding features
2. Multiple Android Markets making it confusing for end users and developers

As a developer who has applications on both iOS and Android, I can tell you that I do not have the issue of having to "port" my Android code to multiple Android platforms. My code runs as-is across all Android devices.

Now, regarding the issue of multiple Android Markets, I think this is an advantage for Android. As a developer, this gives me multiple channels to have my app get downloaded. It is a matter of time before these markets provide an svn repository for my "bundle" (which includes screen shots, descriptions and the .apk file) that I simply upload to the various markets. The end-user can find the app within their context (either GetJar or Amazon or Google). Moreover, this keeps Google on its toes to constantly innovate. Competition always brings the best out in people.

You have always eschewed "open" and taken the I-know-what-is-best-for-you approach. The success of Linux for desktops/severs did not necessarily raise your antennae because the "fight" was for a much smaller percentage (Windows owns 90+% of the market. Linux/MacOS and others were competing for the scraps). However, the world of Smart Phones is a new era and an opportunity for "world dominance". Things were going well until Android started gaining momentum and started eclipsing the iPhone. Thus, the need for the rant.

I continue to be in awe of your genius. Your ability to provide clear thinking to a befuddled marketplace is phenomenal. Your legacy to our world of technology is unparalleled. So, you can understand my bewilderment with your scare tactics.

I believe there is room for two players in the market (three if RIM gets their act together quickly). Windows 7 is probably late to the party. However, if RIM does not watch out, the third player could well be Windows Phone 7. So, my request to you is to leave Android alone and focus on things that you have control over improving:

• Reduce (or even remove) the approval time for apps on iTunes
• Add recommendations to the iTunes store (similar to Amazon) including percentage of people who download the app, percentage of people who bought other apps, etc.

With Best Wishes,

HP vs Oracle Round 3

Round 1: August 6th 2010 - HP Fires Mark Hurd for fiscal improprieties. Larry Ellison calls this "the worst personnel decision since the idiots on the Apple board fired Steve Jobs many years ago."

Round 2: September 6th 2010 - Oracle hires ousted HP Chief Mark Hurd. HP responds with a law suit that "in the course of his duties with Oracle, Hurd will inevitably disclose HP's trade secrets and confidential information."

Round 3. October 1st 2010 - The Silicon Valley Soap Opera took another bizarre turn with the appointment of Leo Apotheker as the new HP CEO. Larry Ellison says publicly that he is "speechless" that HP "picked a guy who was recently fired because he did such a bad job running SAP."

Will somebody please stand up and tell Larry Ellison that *he* hired a guy who was recently fired from HP because he did not stand up to HP's ethical standards (which are also the standards normally practiced by the rest of us). Who is "speechless" now?

HP really hit it where it hurds the most (sorry, could not resist that!) with the appointment of Ray Lane as the non-executive chairman. Ray Lane has a storied history with Larry Ellison. It will be interesting to see who makes the next move.

I was disappointed with Chris O'Brien's piece in the Mercury News earlier today. He starts off very well building the case for why the other stories (Apple vs Adobe and Google vs Apple) pale in comparison to this one. It was his conclusion on "How can this get better?" that was disappointing. Chris O'Brien opted to take the trite path to possible conclusions.

I think the battlefield is now the marketplace. HP and Oracle are going after the same customers in the Enterprise Data Center. Oracle had the upper hand with Enterprise Software. HP closed that gap with the hiring of Leo Apotheker. With HP's recent acquisitions of 3Par, ArcSight and Fortify they are filling critical holes. I believe that they have the right person at the helm to lead them. I applaud HPs Board in having the courage to hire a rank outsider to help them effectively combat Oracle - an advantage that an insider would not have given them.

We are nearing the end of the first quarter and, by my score, HP is leading by a field goal - with each team having scored a touchdown. We have three more quarters left in the game. The Bay Area is already abuzz with all the activity that has happened so far. Hold on to your seat belts folks. The game has just begun!

Micello Indoor Maps v1.1 now available ...

v1.1 of Micello Indoor Maps became available in the iTunes AppStore earlier this morning.

In this version, we have integrated the compass (available on the iPhone 3GS) that will allow the indoor map to rotate and align the orientation of the map with the real world. On the picture to the left, the user was outside the "Sino" store at Santana Row (in San Jose) walking towards "Left Bank Brassiere". As I have mentioned before, we are able to add these innovations to the indoor maps because Micello's maps are accurate and ge0-coded.

In addition, this version has much smoother scrolling and panning of the maps and some performance improvements. So non-iPhone 3GS users will also benefit from upgrading to v1.1

Micello Indoor Maps unique features ...

In an earlier post, I introduced the Micello Indoor Maps application that is available at Apple's iTunes AppStore. I had mentioned a few of the unique features of the app that are not available in other applications that offer indoor maps. Here, I will talk about a few more unique features of Micello's maps.

Yesterday was Valentine's Day. Outside of the Holiday Season (Thanksgiving and Christmas), this day is one of the biggest shopping days in the year. Micello celebrated Valentine's Day by applying a special color theme to its maps. The screen shot to the left shows the King of Prussia Mall in Pennsylvania. It shows the stores that are highlighted from a search result for "Shoes" (Nordstorm, American Eagle Outfitters, Forever 21, Wet Seal). It also shows "The North Face" as a selected store. Finally, it shows Ralph Lauren and Tiffany & Co. as favorite stores. Notice the stair icon is highlighted in Blue. This indicates that this is a 2-story mall and there are search results in other floors too.

Another unique feature in Micello's Maps is the ability to provide a "best fit" of the store name within the store outline. When the map is zoomed out, the entity names are not displayed. As you start zooming in, the store names start appearing within the store outline in a manner that can be best fitted.

There are additional capabilities that we will unveil within the next few days. You will have to stay tuned for that ...