Harry Potter - Deathly Hallows, Part I

We are a family of "Potterites" - I am sure like many others out there. We have contributed to Ms. Rowling's billions by purchasing the books, watching the movies and owning the DVDs/Blu-ray. We have, therefore, followed the orphan Harry from his cupboard, beneath the stairs of his uncle Vernon's house on Privet drive, to the heights of Hogwarts. I must say that we have enjoyed seeing the young wizard on his missions in preparation for the inevitable battle against the Dark Lord, Voldemort. The movies have turned out to be just as engrossing - doing justice to the larger than life productions and respectful to the book. That is, until this latest one. The biggest challenge in it is not whether Harry and his friends find the remaining horcruxes, but for the audience to sit through the movie.

I am sure the producers are wringing their hands over the choking of this cash cow - since Ms. Rowling chose to end the series with the seventh book. So, the marketing geniuses at Warner decided to stretch the last book into two parts. Now, they had to fill Part I with enough material. As a result, instead of scooting through, the movie wanders aimlessly in the middle in the pretext of Harry and Hermoine not-knowing-what-to-do-except-to-curse-Dumbledore-for-not-leaving-enough-clues.

The one bright spot in this movie is Emma Watson. Hermoine has a much bigger role here than any of the previous movies. She steps up and delivers - even in those boring tent scenes where the three teens are lost in the woods (along with their audience, I must add).

I am sure this review will not dissuade other "Potterites" from seeing the movie. Harry, Ron and Hermoine have given them much pleasure over the last 13 years and deserve their faithful company for one more visit - even if this one is long and boring.

I am also certain that us "Potterites" will see Part II when it comes out in July 2011 - so Warner does come out ahead, after all. However, no amount of magic potion can revive the ennui that sets in this yarn.

PS: Ironically, at Micello, we mapped out Hogwarts in preparation for the release of this movie. Turned out that Hogwarts is not featured in the movie :) Nevertheless, the map is available ...

Micello Indoor Maps v1.1 now available ...

v1.1 of Micello Indoor Maps became available in the iTunes AppStore earlier this morning.

In this version, we have integrated the compass (available on the iPhone 3GS) that will allow the indoor map to rotate and align the orientation of the map with the real world. On the picture to the left, the user was outside the "Sino" store at Santana Row (in San Jose) walking towards "Left Bank Brassiere". As I have mentioned before, we are able to add these innovations to the indoor maps because Micello's maps are accurate and ge0-coded.

In addition, this version has much smoother scrolling and panning of the maps and some performance improvements. So non-iPhone 3GS users will also benefit from upgrading to v1.1

Micello Indoor Maps unique features ...

In an earlier post, I introduced the Micello Indoor Maps application that is available at Apple's iTunes AppStore. I had mentioned a few of the unique features of the app that are not available in other applications that offer indoor maps. Here, I will talk about a few more unique features of Micello's maps.

Yesterday was Valentine's Day. Outside of the Holiday Season (Thanksgiving and Christmas), this day is one of the biggest shopping days in the year. Micello celebrated Valentine's Day by applying a special color theme to its maps. The screen shot to the left shows the King of Prussia Mall in Pennsylvania. It shows the stores that are highlighted from a search result for "Shoes" (Nordstorm, American Eagle Outfitters, Forever 21, Wet Seal). It also shows "The North Face" as a selected store. Finally, it shows Ralph Lauren and Tiffany & Co. as favorite stores. Notice the stair icon is highlighted in Blue. This indicates that this is a 2-story mall and there are search results in other floors too.

Another unique feature in Micello's Maps is the ability to provide a "best fit" of the store name within the store outline. When the map is zoomed out, the entity names are not displayed. As you start zooming in, the store names start appearing within the store outline in a manner that can be best fitted.

There are additional capabilities that we will unveil within the next few days. You will have to stay tuned for that ...

Micello Indoor Maps now available ...

The Micello Indoor Maps application is now available for download from the iTunes AppStore. We wanted to wait until v1.0 to provide a rich experience to our users. Once you download the app, you will agree that it was worth the wait.

We have started receiving some good reviews:

• ReadWriteWeb
• VentureBeat
• NextWeb
• MobileBehavior
• Sun Startup-of-the-day
• PrWeb (Press Release)

Recently when Google announced Nexus One, they showed navigation to IKEA. We wanted to show that you could go into IKEA with the Micello App. The idea was not to misrepresent that the Micello App is available on Android, but to inform that Micello is extending the navigation metaphor to "Go Inside". Here is the video:

Here are a few unique features in the App:

• The only app that provides your location on a map that is not an outdoor map. We are able to do this because our maps are more than just "pretty pictures". They are accurate and are geo-coded. In the above picture, the blue-dot indicates the user's position inside the community.
• The maps are personalized and interactive - so you can set your own favorites (the yellow entites above are this user's favorites)
• The maps provide iPod Touch users a rich experience by doing intelligent caching and not requiring a data connection all the time
• Multi-level communities are handled intuitively - with a "stair icon" to navigate between levels using a thumbnail sketch of the level

There are even more unique features. I will save that for the next post.

If you own and iPhone/iPod touch, download the app and give it a spin - even if there are no maps for communities in your neighborhood. You can experience the interface and then give us feedback on the maps that you would like to see become available.

Creating the Next Killer Mobile Application

App Stores have hit mass market. The estimate is that by 2014, the revenues will reach $25b! Mobile data services revenue have already exceeded $10b in Q1 of 2009. The opportunity for the Next Killer Mobile Application is real and we can all smell it.

At Micello, we have been working on creating such an application for the last 8+ months. Micello did a private launch at JavaOne two months back to validate the concept. We got good visibility and some excellent feedback. We are gearing up to launch our Public Beta pretty soon (watch this space for announcements on that). In the meantime, I worked with Marina Fisher at Sun Microsystems to put together a Webinar on "Creating the Next Killer Mobile Application" that includes lessons learned, best practices and collective wisdom. The Webinar will also delve into how Micello uses Sun's technologies in the deployment stack. So, sign up here and hope to see you at the Webinar on Wednesday next week.

TiEcon, Day 2

The opening keynote on Day 2 was delivered by Tony Hseih, CEO of Zappos. Tony sold his first (straight out of Harvard) company, LinkExchange, to Microsoft for $265m. He started off as an investor in Zappos and soon became its CEO. Today Zappos has $1B in gross merchandise sales, a 24x7 call center, 365-day return policy and free shipping both ways. Their pervasive values of "Bring top notch customer service and deliver the very best customer experience" came across in every fiber of Tony's talk.

He talked about the importance of having a strong culture and core values for your company. The Zappos core values are:

• Deliver WOW through service
• Embrace and drive change
• Create fun and a little weirdness
• Be adventurous, creative and open-minded
• Pursue growth and learning
• Open and honest relationship with communication
• Build a positive team and family spirit
• Do more with less
• Be passionate and determined
• Be humble

It is important to build a brand that matters. The seven steps to do this are:

1. DECIDE to build a long-term, sustainable brand.
2. Figure out values and culture. Alignment is important. Live the brand.
3. Commit to transparency.
• Extranet for vendors
• "Ask anything" newsletter
• Tours and reporter visits
• zapposinsights.com - you need to subscribe to this to get inside access to Zappos management
• twitter.zappos.com
4. Vision. Whatever you are thinking, think bigger. Choose the vision, not the money.
5. Build relationships, not "networking". Be INTERESTED, rather than be INTERESTING.
6. Build your Team. "If you want to go quickly, go alone. If you want to go far, go together," by Al Gore is applicable here.
7. Think long term. There is no "get rich quick" formula. "Overnight successes" take years to build.

He transitioned to talk about the topic that he has been recently studying - the science of Happiness. In general, people are bad at predicting what will bring them (sustained) happiness. He asked everyone to see how the science of happiness can help your business, your brand and yourself.

At the conclusion of his talk, he was given a standing ovation - indicating how the audience resonated with his simple, yet compelling and inspiring thoughts.

The afternoon keynote was given by Reid Hoffman, CEO of LinkedIn. This followed the format of a fireside chat with Mike Malone.

Reid mentioned that LinkedIn has 40m users world wide and are growing at 1m every 17 days. "Entrepreneurs jump off a cliff and assemble an airplane on the way down. You make decisions by doing it and not prepping for it." I could totally relate to that from my own experience!

Reid was asked about the areas of focus for LinkedIn over the next few years. He said that they would love to power, "who should I meet when I go to TiEcon". I see this as a perfect opportunity for LinkedIn to partner with Micello - which has the ability to deliver on this vision within our DNA.

Reid concluded saying that the "future is sooner and stranger than you think"

I had the opportunity to meet numerous people over the last few days. I met with potential users, partners, investors, journalists/bloggers/analysts. I hope to see some of those connections materialize into meaningful, long term relationships.

TiEcon, Day 1

The Micello Team was at TiEcon today. Our attorneys are one of the sponsors of TiEcon and were generous enough to allow us to use their booth. This gave us presence on the floor and the ability to demo the application to the attendees. With over 3600 attendees, there was a lot of energy. We demoed to 100+ folks and recieved positive feedback from all.

The opening keynote was given by Intuit CEO, Brad Smith. This talk certainly allowed the conference to start on a high note. He urged the audience to play offence, and not defence because "the clouds will part and the sun will shine ultimately".

He talked about four structural shifts taking place in the industry:

1. User demographic shifts. Increasingly Gen Yers are using technologies and entering the work force. The baby boomers (46-64 year olds) are still a force to contend with. Momtrepreneurs, Careerpreneurs and Immigrants complete the demography shift.
2. Value creation shift. User contribution and social interactions are huge and must not be ignored.
3. Technology shift. Mobile is growing at a CAGR of 30%. This is far outpacing other technologies.
4. Structural shift. There are geographic shifts taking place.
   

He said that Innovation is a Team Sport:

• Customers - engage with them. Find out what they love about your product and what they hate. There are things that you can do to change and recognize that there are things that cannot change. Get the roughest, roughest prototype out to customers ASAP. Failing fast will allow you to succeed faster.
  
• Employees - when they gave employees unstructured time, productivity and employee satisfaction improved.
• Networks - tap partners to dramatically increase market potential and customer value.

Later, I attended a panel on "Wireless. What is working and Why". The panel was moderated by Levi Shapiro of Hiro Media. Bernard Gershon, Gershon Media; Atif Hussein, Nokia; Yves Maitre, Orange and Dilip Venkatachari, NEA were on the panel. The following is a quote that Dilip made in his opening remarks, "There are numerous innovative technologies that are coming out in the mobile space. Check out Micello. They are bringing the conference to your phone and allowing you to locate and network with friends and associates easily." Atif Hussein mentioned, "Mobile applications should connect people with where they are right now. The data presented to users should be location aware and time sensitive. No sense in letting people know of an event that has concluded." Atif just articulated Micello's value proposition. This is exactly what we do!

The afternoon's keynote was given by TIBCO CEO, Vivek Ranadive. Vivek said that the 20th century did not dawn until 1908 - the year Henry Ford introduced the Model-T. In a similar vein, the 21st century dawned in 2009. He mentioned the following highlights in 2009:

• America has a black President
• More homes with cell phones than land lines
• Micello launches its application - ok, he did not say this ;)

Vivek talked about the evolution from Enterprise 1.0 to Enterprise 2.0. Moving from mainframe to client server. From software running on bare metal to software running on databases. We are now in the Enterprise 3.0 era - where the architecture is cloud facilitated and all the processes are virtualized. The architecture is event driven and transactions are in-memory.

He peppered his talk with anecdotes from his personal life. When he beat out Reuters in a high profile bidding war for the trading floor application at Shearson Lehman, he got invited to a Reuters event (in the U.K.) where he was the guest of honor. At a cocktail party, he was talking to one of the directors at Reuters about "TIB" being The Information Bus when he responded, "Oh! they told me that it stood for That Indian Bast**d".

I am certainly looking forward to Day 2 on Saturday.